About the Maison

The minds behind the brand

Two founders. One vision of modern watchmaking

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A Vision of Time

Time is not an abstraction. It is lived through, experienced, and worn.

Combining French creative direction with Swiss engineering expertise, VOXEL creates timepieces for lives shaped by movement and horizons.

Each creation is conceived as an object of presence: a mechanical architecture worn on the wrist, designed to accompany contemporary rhythms.

The Journey

Imagined in 2022. Shaped over four years.

A maison built with intention, where time is not rushed but refined.

2022

The vision emerges

VOXEL is conceived — a contemporary interpretation of horology, rooted in movement and presence.

2023 — 2024

Developing the complication

The proprietary 12/24 jumping-hours system is developed, refined, and progressively brought into mechanical reality.

2025

Form and architecture

The first collection’s design and case architecture are progressively refined through prototyping, in pursuit of harmony between form, proportion, and presence. Built with a focus on durability, precision, and mechanical integrity.

2026

Edition 01 — MERIDION

The first creation of the Maison comes to life. The journey has only just begun.

MAISON · VOXEL · MAISON · VOXEL · MAISON · VOXEL
An Independent Maison

A horology of presence.

VOXEL brings together French design sensibility and Swiss mechanical excellence — timepieces designed to be lived with, not merely observed.

The Founders

French Creativity.
Swiss engineering.

VOXEL was born from the synergy of two complementary trajectories, united by a shared drive for innovation. Over 30 years of combined expertise converge here: entrepreneurial vision and artistic sensibility on one side, high-level micro-mechanical engineering on the other. Together, they shape a maison where French creative flair meets Swiss precision.

Founder & Creative Director

Thibault Luc

An entrepreneur at the intersection of technology and watchmaking, Thibault founded his first watch brand, Aight, in 2012, through which he led numerous artistic collaborations, including an exclusive contemporary art collection with the Centre Pompidou in Paris. Driven by a passion for travel, music, architecture, and design, he conceived VOXEL in 2022 and has been developing the maison with determination ever since. Today, he leads its creative vision and infuses every detail with a singular French Touch sensibility.

Co-Founder & Technical Director

Bruno Herbet

A microtechnology engineer trained in the Vallée de Joux, Bruno developed his expertise alongside some of Switzerland’s most respected watchmakers and maisons. With more than 15 years dedicated to movement development, prototyping, and industrialization, he oversees VOXEL’s technical vision from concept to production. An expert in complications and mechanical architecture, he brings to the maison a relentless pursuit of precision, reliability, and horological excellence.

Process Philosophy

An uncompromising standard, from concept to production.

The Maison associates the sensibility of French design with the excellence of Swiss mechanics — a disciplined process where nothing reaches the wrist before it reaches precision.

An Independent Vision of Time

Time Across Horizons.

VOXEL develops watches designed around clarity, transition and mechanical innovation. Join the private list to be present at the reveal.

Official Reveal — September 2026